Campaign Management Shopee & Lazada
Every Campaign Day, the Platform Promotes Sellers Who Are Ready. Most Aren’t.
Shopee and Lazada run over 20 campaigns a year. Each one comes with homepage placements, push notifications sent directly to buyers, and co-funded vouchers where the platform covers part of your discount.
The platform spends its own marketing budget to bring buyers in and push them toward sellers who are ready. Every seller gets access to this. It is not exclusive. You just have to show up prepared. Most sellers don’t.
They know the campaign is coming. They see the countdown in Seller Center. But the nomination deadline already passed, the vouchers were never set up, and the listing was not ready to convert when the traffic arrived.
Campaign day comes and goes and the numbers look the same as any other day. That is not a product problem. That is a preparation problem. And it costs sellers real money every single month.
Why Joining the Campaign is so Important
When you join a campaign the platform puts your products in front of buyers who are already in spending mode. Your listings appear in homepage banners, flash deal sections, and category feature slots.
Buyers who added your product to their cart get a push notification reminding them to check out. The platform co-funds part of your voucher so you are not carrying the full discount cost yourself.
This level of exposure is not available on regular days. Campaign days are when the platform concentrates its traffic and its budget in one place. Sellers who are in position capture it. Sellers who are not prepared watch it go to someone else.
What Campaign Management Involves
We handle every step across both platforms every month. Before each campaign we check your eligibility, nominate the right products, set up vouchers, align your pricing, and get your listings ready to convert before the deadline closes.
On campaign day we monitor performance and respond fast to anything that needs adjusting. After each campaign we review the data so the next one performs better.
There are no gaps, no missed deadlines, and no campaign slots left empty. You stay visible every month on both Lazada and Shopee without having to track every registration window yourself.
Lazada
Lazada runs a structured campaign calendar you can plan around all year. The five major mega campaigns drive the biggest traffic spikes of the year.
A double-digit sale runs every single month. Mid-month and payday events keep buyer traffic steady in between. Each window has its own deadline, requirements, and preparation timeline. Miss the prep and you lose the placement.
Major Mega Campaigns
These are the five campaigns where Lazada concentrates its biggest promotions, deepest platform subsidies, and highest buyer traffic. Getting your products in position for these events is where the biggest revenue opportunities sit.
Here is what each one looks like.
- Lazada Birthday Sale: Lazada’s anniversary sale brings some of the steepest discounts of Q1 and heavy platform promotion across all markets. Buyer intent runs high because shoppers know this is a genuine deal event. Preparation starts three to four weeks before the sale opens.
- Mid-Year Mega Sale: The 6.6 Mid-Year Sale pulls buyers who are actively hunting for deals across all categories. It runs across multiple days with flash deals, brand vouchers, and free shipping. Sellers in fashion, electronics, and home categories see strong results here when their listings and vouchers are ready.
- 9.9 Super Sale: One of the biggest shopping events in Southeast Asia. Traffic across all Lazada markets spikes hard and buyer competition for deals peaks outside of Q4. Product nomination and voucher configuration need to be completed well ahead of the deadline to secure platform placement.
- 11.11 Biggest One-Day Sale: The largest campaign of the year across the entire region. Lazada runs it as a multi-stage event with a pre-sale window and a main day that stretches peak sales across two to three days in most markets. Co-funded vouchers are at their most generous all year. Missing this campaign is the most expensive miss on the calendar.
- 12.12 Mega Sale: The year-end closer. Buyers come in for gifts, last-minute holiday spending, and end-of-year deals. Lazada stretches the campaign across multiple days around December 12. Gifts, tech bundles, seasonal fashion, and beauty consistently lead the sales across all markets.
Need More Help?
We also provide the following services, as well as comprehensive Lazada and Shopee packages.
Store
Promotion
We handle all your promotions so your store never goes quiet between campaigns. Sales keep moving forward.
Chat Response
Management
Every unanswered chat is a lost sale. We respond to your buyers fast so your store score stays high and orders keep coming in.
Ads
Management
We handle your ad keywords, bids, and budget so you stop wasting money on clicks that never convert.
Store Data & Performance Reporting
We track your store performance every month and tell you exactly what to do next. No more guessing.
Monthly Double-Digit (DD) Sales
On top of the five mega campaigns, Lazada runs a double-digit sale every month from 1.1 all the way to 12.12. These monthly events are smaller in scale but they are consistent and they compound.
Sellers who show up every month build visibility, accumulate reviews, and stay in front of buyers who are browsing deals regularly. Each one still needs correct nomination, voucher setup, and listing readiness to get any platform placement. Skip the prep and you get the traffic but none of the features that actually drive clicks and conversions.
Mid-Month & Payday Sales
Lazada layers two more recurring campaigns on top of the double-digit calendar every month. These are often overlooked because they do not carry the same hype. But buyers come in with clear spending intent on both occasions and competition among sellers tends to be lower than on the bigger events.
- Mid-Month Sale: Lazada runs a mid-month sale around the 15th every month. Buyers arrive fresh from payday with money ready to spend. Conversion rates run higher than regular days because the intent is already there before they open the app.
- Payday Sale: Lazada runs a payday sale at the end of each month targeting the same behavior. End-of-month buyers are motivated spenders. Sellers who prepare correctly with the right vouchers and nominated products capture consistent monthly revenue that adds up significantly across the year.
Shopee
Shopee’s campaign structure runs on one rhythm. Something is always happening. The platform runs a double-digit sale every single month alongside recurring mid-month and payday events that keep buyer traffic flowing all year.
The peak events like 9.9, 11.11, and 12.12 pull massive traffic across the region. But the monthly calendar rewards sellers who show up consistently, not just on the big days.
Monthly Double-Digit (DD) Sales
Shopee runs a numbered sale on the matching date every single month. 1.1 in January, 2.2 in February, all the way through to 12.12 in December. Traffic grows as the numbers climb.
9.9, 10.10, 11.11, and 12.12 are the peak events and they pull some of the highest buyer traffic of the year across Southeast Asia. But every month on this calendar is an opportunity your competitors are already preparing for. Sellers who stay consistent across the full calendar build momentum that compounds month after month.
Recurring Monthly Campaigns
On top of the double-digit calendar, Shopee runs two recurring campaigns every month that keep buyer traffic steady between the bigger events. These are reliable, predictable opportunities that reward sellers who prepare rather than letting them pass quietly.
- Mid-Month Sale: Shopee runs a mid-month promotion around the 15th every month. Buyers who just got paid come in actively browsing for deals. The right vouchers and nominated products on these dates keep your store visible and converting between the bigger double-digit events.
- Payday Sale: Shopee runs a payday sale at the end of every month. Buyers arrive ready to spend and conversion intent is high. Sellers who treat this seriously with prepared listings, active vouchers, and nominated products capture consistent monthly revenue. Sellers who don’t leave money on the table every single month.
Pricing
Every month brings a new campaign window. We keep the preparation running for you so you never miss one. See the full plan below.
Ready to Start?
Fill in the contact form below and tell us about your store. We will review your current setup and let you know exactly what needs to be in place before your next campaign day arrives.
No commitment required. Just a conversation about where your store stands and what it could be doing better.
Send Us Your Store Details
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