Store Promotion
Shopee & Lazada
Sellers run promotions but set them up wrong, leave them running too long, or never adjust them when they stop working.
Most sellers set up promotions once and forget about them. A voucher goes live with the wrong minimum spend so buyers ignore it.
A bundle deal gets created with products that make no sense together so buyers see no reason to add it to their cart.
A flash sale goes live with a small discount that buyers scroll past, the wrong product nominated, stock set too low, or the item never enabled so the slot gets wasted entirely.
The promotions are there. They just do not work because nothing is being monitored, no one catches it. The store keeps running the same broken setup month after month. The real cost is not just lost sales.
Both Shopee and Lazada factor promotion activity into how they show your products in search. A store with active, well-structured promotions ranks higher and converts more. The gap compounds every single month.
Why Store Promotions Actually Matter
Promotions are not just discounts. They directly affect your search ranking, conversion rate, and how the platform features your store.
Buyers filter by free shipping and vouchers. Stores without active promotions lose to stores that have them even when the product is the same.
The Promotion Tools Every Seller Has Access To
Shopee and Lazada give every seller access to a set of promotion tools built directly into Seller Center. Vouchers, bundle deals, flash sales, free shipping thresholds.
Most sellers know they exist but never set them up properly or use them together in a way that actually moves the needle.
Here is what each tool does and how it works on each platform.
Need More Help?
We also provide the following services, as well as comprehensive Lazada and Shopee packages.
Campaign
Management
We submit your products to the right campaigns, prepare your store before the big day, and review results after.
Store Data & Performance Reporting
We track your store performance every month and tell you exactly what to do next. No more guessing.
Ads
Management
We handle your ad keywords, bids, and budget so you stop wasting money on clicks that never convert.
Chat
Response Management
Every unanswered chat is a lost sale. We respond to your buyers fast so your store score stays high and orders keep coming in.
Lazada
Lazada gives sellers five promotion tools inside Seller Center. Each one serves a different purpose and works better when they are set up together rather than in isolation.
Vouchers
Vouchers are discount codes buyers can collect and use at checkout. You set the discount type, the minimum spend required, and which products it applies to or apply it to your entire store.
Lazada shows your vouchers on your store page, product listings, and the shopping cart. The minimum spend threshold is where most sellers get it wrong.
Set it too low and you lose margin on every order. Set it too high without checking your store’s average order value and buyers ignore it. Getting that number right is what makes a voucher actually work.
Product Discount
Product discount lets you set a reduced price directly on a listing. Buyers see a crossed-out original price next to the discounted one.
Lazada’s algorithm shows discounted products more clear in search results so this tool does double duty. It drives clicks and pushes the listing up at the same time.
The key is choosing the right products and the right discount percentage without cutting into your margin unnecessarily.
Bundle Deals (Flexi Combo)
Flexi Combo lets you group products together and offer a discount when buyers purchase more than one item.
You can set it up as a quantity deal, a mix-and-match across your store, offer free gift, or a tiered discount that increases with the number of items bought.
The most common mistake is pairing products that buyers would never naturally buy together. A well-built bundle increases your average order value without requiring a deep discount. A poorly built one just sits there and does nothing.
Store Flash Sales
Store flash sales run for a short window, usually a few hours, with a visible countdown that creates urgency for buyers. Products in a flash sale get a prominent label on your store and higher visibility in the platform’s search.
The discount needs to be meaningful enough to attract buyers. A small discount gets scrolled past. You also need enough stock reserved for the window or the sale ends early and the visibility disappears with it.
Free Shipping
Free shipping is one of the most powerful conversion tools on Lazada. Buyers actively filter by it and products with free shipping consistently outperform those without it when everything else is equal.
Set the minimum spend too low and you end up paying for shipping on every small order. The sweet spot is finding a threshold that encourages buyers to spend a little more to qualify while still protecting your margin.
When you get that number right, free shipping stops costing you money and starts making you more sales.
Shopee
Shopee gives sellers more promotion tools than Lazada and they work best when layered together. Here is what each one does.
Voucher
Shopee vouchers work the same way as Lazada but give you more control over where they appear. You can display them on your store homepage, individual product pages, the shopping cart, Shopee Feed, Shopee Video, or during Shopee Live sessions. You can also target them at new follower.
Most sellers create one voucher and leave it running at the wrong minimum spend. The right setup uses different vouchers for different buyer types and different moments in the purchase journey.
Product Discount
Product discount on Shopee lets you set a discounted price on a listing for a listing during a fixed period. Buyers see the discount tag on your product in search results and on the listing page.
Shopee factors active discount promotions into how it ranks products in search so this tool directly affects your visibility.
The same rule applies here as on Lazada. Pick the right products, set a real discount, and run it for a focused window rather than leaving the same discount running indefinitely.
Add-on Deal
Add-on Deal is a tool unique to Shopee. When a buyer adds your main product to their cart, they get the option to add a secondary product at a discounted price with a minimum spend.
It appears as a visible label on your listing which attracts more clicks. It works best when the add-on product is something that genuinely complements the main item.
The goal is to increase the number of items per order without the buyer feeling pushed into buying something they do not want.
Bundle Deal
Bundle Deal lets you group products together and offer a discount when buyers purchase more than one item. The discount applies to the same product only, for example buy 3 units of Product A and get a percentage off.
This makes it a bit different from Lazada’s Flexi Combo which allows mix and match across different products. It works best for products buyers naturally buy in multiples like consumables, refills, or everyday use items.
Store Flash Sales
Shopee’s store flash sale tool works similarly to Lazada. You set the discount, the stock quantity, the time window, and a purchase limit per buyer. The listing gets a countdown timer and a flash sale badge that buyers can see in search.
The platform may also suggest products for nomination based on your store performance. Same rules apply. The discount needs to be meaningful, the stock needs to be sufficient, and the item needs to be enabled or it never goes live.
Shipping Promotion
Shopee’s shipping promotion lets you offer free or discounted shipping to buyers who meet a minimum spend threshold.
Buyers filter by free shipping regularly so stores without it lose clicks to stores that have it. You control which courier is covered, which products qualify, and the minimum order value.
Setting the threshold correctly against your average order value is what makes this tool protect your margin instead of eating into it.
Review Award
Review Award lets you offer Shopee Coins to buyers as an incentive to leave a review after their purchase. Reviews directly affect how Shopee ranks your products and how much buyer trust your listing earns.
New listings with no reviews convert significantly less than listings with even a handful of strong ones. This tool speeds that up by giving buyers a small reward for leaving a review. The coins you spend on this are tiny compared to how much more a listing with good reviews can sell.
One thing to keep in mind. The coins you give out can be spent at any shop on Shopee, not just yours. So while this tool brings in more reviews, it does not guarantee the buyer comes back to you.
Seller Coins
Sellers buy Seller Coins and allocate them to buyers as part of their promotions. You can give them out during Shopee Live sessions or use them to reward buyers who leave a review after purchase. Buyers can use Seller Coins to buy anything on the platform.
Pricing
Every month there are promotions to set up, monitor, and adjust. We keep that running for you so nothing gets missed and nothing runs on the wrong settings. See the full plan below.
Ready to Start?
We handle your Shopee and Lazada store promotion management from start to finish. Fill in the contact form below and tell us about your store.
Send Us Your Store Details
The more detail you share, the better we can help.
Get Our Comprehensive Package
Prefer to have one-stop service? Check out our complete packages for Lazada and Shopee.
Shopee SEO
Our Shopee service includes competitor analysis, store and product optimization, store audit report, and a lot more.
Lazada SEO
Our Lazada service includes competitor analysis, store and product optimization, a full strategy, and a lot more.
