How to Sell on Shopee in Vietnam: A Complete Step-by-Step Guide for 2026
Shopee is the dominant online marketplace in Vietnam, and Vietnamese e-commerce keeps growing at one of the fastest rates in the region. Shopping happens on phones, cash on delivery is everywhere, and livestream selling has become a national habit.
Opening a shop costs nothing upfront. This guide explains who can sell, which documents are needed, what the fees look like in dong, and how to win your first orders.
Overview: What You Should Know Before Selling on Shopee Vietnam
Vietnam has its own rules, fees, taxes, and shopping habits. A few minutes here will save you real money and rework later.
Why Shopee Is the Top Marketplace in Vietnam
Shopee leads the Vietnamese market in visits and order volume, holding its ground against TikTok Shop and staying well ahead of Lazada.
Buyers rely heavily on cash on delivery, watch livestreams daily, and shop hard during the mega sales, 9.9 through 12.12, plus the double-day sales that run every month.
The Tet season before Lunar New Year is the biggest selling window of the year. For most Vietnamese sellers, the customers are already on the app.
Who Can Sell on Shopee Vietnam?
Three groups can open a shop. Vietnamese individuals can register with a citizen ID (CCCD), which is the fastest route.
Registered businesses and household businesses sign up with their business license, the proper setup once selling becomes regular.
Overseas sellers can reach Vietnamese buyers through Shopee’s cross-border program, covered in the FAQ below. One rule applies to everyone: listings must be written in Vietnamese.
The Types of Shopee Seller Accounts in Vietnam
Before you register, pick the account type that fits your situation. Each one comes with different requirements and fees.
Marketplace Seller (Individual or Business)
The standard option and where most Vietnamese sellers start. Registration is quick with a citizen ID or business license, there are no upfront costs, and you compete on price, service, and reviews.
Shopee Mall Seller
Shopee Mall is reserved for brand owners and authorized distributors. Stores get a badge, better search placement, and access to exclusive campaigns.
In return, the requirements are stricter, commission is higher, and buyers expect authentic products with a longer return window.
Cross-Border Selling into Vietnam
Sellers based outside Vietnam can list on the local site through Shopee’s cross-border program. A registered business is required, and shipping runs through Shopee’s cross-border logistics. It suits sellers testing Vietnamese demand without opening a local company.
What You Need Before You Register
Have these ready: a citizen ID for individual accounts or a business registration certificate and tax code for companies, a Vietnamese phone number, a Vietnamese bank account for payouts, product photos, and product content written in Vietnamese.
The bank account name must match the registered name, so sort that out first. A handful of products ready to list will also speed things up, since new shops must list items to become fully active.
Shopee Singapore Seller Fees Explained (in VND)
Registration and listing are free, and there are no monthly charges. Fees apply when something sells.
The main ones: a fixed commission that depends on your category, a payment fee on each order, newer platform fees including a technical support fee and a small per-order infrastructure fee, and service fees for optional programs like Freeship Xtra and Voucher Xtra.
New sellers currently pay zero commission for their first months up to an order cap. The platform also withholds a small tax on each order, explained in the FAQ. Rates change often, so check the fee page in Seller Centre.
How to Start Selling on Shopee Vietnam: Step-by-Step
This guide covers Vietnam specifically. Selling in another market? Read our guides for Shopee in Thailand, Singapore, Malaysia, Indonesia, and the Philippines, or start with the general How to sell on Shopee guide.
The ten steps below match how Seller Centre works in Vietnam, with the local documents, fees, and couriers included where they matter.
Step 1: Register on Shopee Vietnam Seller Centre
Go to banhang.shopee.vn or open the app and sign up with a Vietnamese phone number, an email address, or an existing Shopee buyer account. A one-time password will be sent to confirm your number.
Fill in your name and address and accept the terms. The application is reviewed by Shopee, and approval normally takes one to three business days.
Use details that match your ID or business papers, because mismatched information causes problems at verification and payout later.
Step 2: Verify Your Identity (KYC)
After sign-up, Shopee runs a KYC check to confirm who you are. Uploads are reviewed by the Shopee team, and verification usually clears within a few business days.
Documents for Individual Sellers
A citizen ID (CCCD) is enough for most people. Upload a clear photo of both sides, and make sure the name matches your bank account exactly. Blurry images are a frequent cause of delays, so photograph the card properly in good light.
Documents for Registered Businesses
Business accounts need the business registration certificate, the company tax code, and a bank account under the registered name. Household businesses use their household business license. Submit everything in one clean batch to avoid back-and-forth.
Step 3: Set Up Your Shop Profile
Once verified, open Seller Centre and complete your shop profile. Pick a shop name that is short and easy to remember, because changing it later can be a hassle.
Add a clear logo, a banner, and a short Vietnamese description with your main keywords. The Shop Decoration tool lets you add featured sections and banners for free.
Vietnamese buyers do check shop pages, ratings, and chat responsiveness before ordering, so a complete profile quietly lifts conversion.
Step 4: Link Your Bank Account and Seller Balance
Head to the finance section and link your Vietnamese bank account. The account name has to match your registered name or company name, otherwise withdrawals will fail.
Sales money lands in your Seller Balance after the buyer confirms receipt or the auto-confirm window passes, and you withdraw manually or on an automatic schedule. Set this up before your first sale so the money flows without delays.
Step 5: List Your First Products
New shops must list products to become fully active, usually at least five within the first 30 days. Items can be added one by one in Seller Centre, uploaded in bulk with a spreadsheet, or synced through a listing tool. Whichever method you use, three things decide how well each listing performs.
Write Titles and Descriptions That Rank (in Vietnamese)
Listings must be in Vietnamese, so write them properly rather than machine-translating. Put the most important keyword early in the title, since search reads the first characters hardest, and include brand names and model numbers, which buyers often type in English.
Write descriptions in plain language with short lines and real answers about material, size, and usage. Stuffed titles look spammy and get skipped.
Product Photo and Video Requirements
Use a clean, sharp main photo, then add shots of the back, sides, and details, plus one photo of the product in real use.
Video matters more in Vietnam than almost anywhere else, since buyers are used to watching products on Shopee Video and livestreams, so add a short clip to every listing you can.
Categories, Attributes, and Variations
Pick the most accurate category, not the busiest one. Fill in every attribute field, even the optional ones, because attributes feed the search filters buyers use.
Set up size and color variations inside one listing instead of separate listings, so reviews and sales history stay together.
Step 6: Price Your Products with Vietnamese Fees in Mind
Set prices with every cost on the table: product cost, commission, payment fee, platform fees, the small tax withheld per order, packaging, and any voucher you plan to run.
With programs switched on, total platform costs often land above ten percent, so pricing off the shelf price alone is a fast way to lose the margin.
Build a simple spreadsheet per product, add your target profit, and work backwards to the listing price. Leave room for campaign discounts.
Step 7: Set Up Shipping and Delivery
Delivery in Vietnam is fast and cheap in the big cities, and you control which channels are switched on. Set this up carefully, because delivery speed and cost directly affect ranking and reviews.
Choose Your Couriers
Enable the couriers you can serve: SPX Express, Shopee’s own courier, plus GHN, GHTK, Viettel Post, and J&T Express are the common options.
Packages are collected at your address or dropped at a nearby point after you print the label. Hanoi and Ho Chi Minh City deliveries often arrive within a day or two, while provinces take longer, so set expectations honestly.
Cash on Delivery (COD)
COD is the default payment habit for a large share of Vietnamese buyers. The buyer pays the courier in cash, and Shopee still settles the money into your Seller Balance as usual.
Keeping COD switched on widens your audience considerably, and Shopee’s process protects you when a buyer refuses the parcel.
Join Freeship Xtra and Voucher Xtra
These two programs are the Vietnamese versions of Shopee’s visibility boosters. Freeship Xtra puts free shipping vouchers on your listings, and Voucher Xtra adds discount vouchers, both in exchange for a service fee per order.
Free shipping is a strong buying trigger here, so most serious shops join. Run the numbers on cheap items first, since percentage fees bite harder on small baskets.
Step 8: Learn the Basics and Launch
New sellers get a set of onboarding missions inside Seller Centre, and free Vietnamese-language lessons are available through the Seller Education Hub.
The materials cover policies, order handling, and the main tools, and finishing the missions often unlocks small rewards like vouchers or ad credits.
Go through them properly instead of clicking past. Once your listings are approved and shipping is set, your shop is live and ready for orders.
Step 9: Promote Your Shop and Win Your First Orders
A live shop with no traffic sells nothing, so promotion starts on day one. Shopee gives Vietnamese sellers free tools that raise visibility, and small budgets go a long way in the first weeks.
Focus on the three tools below before spending on anything else, and track what each one actually brings in.
Join Shopee Campaigns and Mega Sales
Open the Marketing Centre and check the campaign section. The mega sales, 9.9 through 12.12, bring enormous traffic, the double-day sales repeat every month, and the Tet shopping season before Lunar New Year is the biggest window of the year in Vietnam.
Each campaign has criteria on price, stock, and rating, so register early and prepare stock before the date.
Vouchers, Flash Deals, and Bundle Deals
Shop vouchers, Flash Deals, and bundle deals are set up in a few clicks. A small voucher paired with free shipping removes most buyer hesitation.
Flash Deals create urgency, and bundles raise the average order value. Rotate these tools instead of running everything at once, then keep what performs.
Shopee Ads and Shopee Live
Shopee Ads push your products higher in search results and onto discovery pages. Start with a small daily budget on your best listings, run it for a week, and check the cost per order before scaling.
Then take Shopee Live and Shopee Video seriously. Vietnamese shoppers buy through livestreams at remarkable rates, and a consistent weekly stream can become a new shop’s biggest sales channel.
Step 10: Track Performance with Business Insights
Business Insights is the data dashboard inside Seller Centre, and it should be checked weekly at minimum. Watch three numbers: visitors, conversion rate, and average order value.
Low traffic points at titles, keywords, or ads. Decent traffic with poor conversion points at price, images, or reviews.
Work toward the Preferred Seller badge, known locally as Shop Yeu Thich, which rewards high ratings, low cancellations, and fast chat replies. The badge lifts trust, visibility, and campaign access.
Frequently Asked Questions About Selling on Shopee Vietnam
Here are the questions new sellers in Vietnam ask most, answered briefly.
Can foreigners sell on Shopee Vietnam?
Direct local registration is built around Vietnamese IDs and locally registered entities, so foreigners rarely open individual shops.
The realistic routes are Shopee’s cross-border program, which lets an overseas business sell into Vietnam without a local entity, or setting up a Vietnamese company, which involves licensing and is worth doing only with proper legal help once the market proves itself. Cross-border is the simpler starting point for most.
How does the new tax withholding on Shopee Vietnam work?
Since July 2025, e-commerce platforms in Vietnam withhold tax on each completed order for individual and household sellers and pay it to the state on their behalf.
For goods, the current rate is 1.5 percent of revenue, made up of 1 percent VAT and 0.5 percent personal income tax.
You no longer declare the revenue that was already withheld, though invoicing duties remain. Factor the withholding into your pricing, and check with an accountant for your exact situation.
What is the Preferred Seller badge (Shop Yeu Thich) and how do I get it?
Shop Yeu Thich is the badge granted to shops with strong service records: high shop rating, low cancellation rate, fast chat responses, and steady sales, reviewed on a regular cycle.
The badge shows on your listings, buyers filter searches by it, and it unlocks better program and campaign access.
Treat it as your first real milestone after launch, usually reachable within a few months of consistent service.
Can I sell on Shopee Vietnam from another country?
Yes, through the cross-border program, which lists your products on the Vietnamese site while you ship through Shopee’s cross-border logistics. It requires a registered business and suits sellers testing demand.
A serious long-term presence usually works better with local stock and fast domestic delivery, since delivery speed weighs heavily on ranking and reviews, and Vietnamese buyers expect quick shipping in the big cities.
How do returns and refunds work for Vietnamese buyers?
Buyers can request a return or refund within the stated window after delivery. Requests are reviewed in Seller Centre, where you accept or dispute with photos and evidence.
COD orders are handled inside the same system, so refunds do not come out of your pocket directly.
Respond quickly, because ignored requests are decided in the buyer’s favor and slow handling drags down your rating.
Should I sell on Lazada Vietnam too?
Worth considering, with one note: in Vietnam the stronger second channel is often TikTok Shop, which has grown into the number two platform.
Lazada still holds a loyal buyer base and adds sales for many categories with little extra product work. Keep stock and prices in sync across every channel so you never oversell.
Our guide on how to sell on Lazada in Vietnam walks through the setup.
Conclusion: Start Selling on Shopee Vietnam Today
Selling on Shopee Vietnam needs no money upfront, just the right papers and some preparation. Register with your citizen ID or business license, link a matching bank account, list well-written Vietnamese products, and switch on COD plus the couriers you can serve.
After launch, campaigns, vouchers, and your shop data decide how fast you grow. New to Shopee overall? Start with the general How to sell on Shopee guide.
Need help with setup or optimization? Get in touch.