Store Data & Performance Reporting
on Shopee & Lazada
Most Sellers Have No Idea Why Their Store Is Performing the Way It Is
They see their total orders and revenue for the month. But they have no idea whether their conversion rate is healthy or where it should be.
They do not know which products are dropping down their average order value or why their campaign results looked good on paper but did not move actual revenue.
They look at the top line number, feel good or bad about it, and move on without changing anything. The same problems repeat the next month and the month after that.
What You Can Do With the Right Data
When you know which products convert and which ones just get clicks, you know where to put your promotion budget.
When you see your return and refund rate climbing, you can fix the listing or packaging before it gets worse.
When campaign traffic came in but sales did not follow, you know the issue is the listing not the campaign.
Data does not just tell you what happened. It tells you what to do next. That is the difference between a store that grows and one that stays flat month after month.
What the Report Covers
Each report covers six areas of your store performance across both Shopee and Lazada. Here is what we look at and what each section tells you.
Traffic
Total store visits, total product clicks, and click-through rate. This tells you how many buyers the platform is sending to your store and how many of them actually click through to your products.
High traffic with low clicks usually points to a problem with your product images or titles. Low traffic points to a visibility and ranking issue.
Sales Performance
Total orders, total revenue, average order value, conversion rate, return and refund rate, total platform fees, organic sales versus platform voucher comparison, and before, during, and after campaign comparison.
Product Performance
Top 5 best sellers, worst performing products, and store product category market share. This shows you which products carry your store and which ones sit there doing nothing.
Knowing your worst performers helps you decide what to cut, reprice, or promote differently. Your category market share shows how you stack up against the competition in your space.
Need More Help?
We also provide the following services, as well as comprehensive Lazada and Shopee packages.
Store Promotion
We handle all your promotions so your store never goes quiet between campaigns. Sales keep moving forward.
Campaign Management
We submit your products to the right campaigns, prepare your store before the big day, and review results after.
Ads Management
We handle your ad keywords, bids, and budget so you stop wasting money on clicks that never convert.
Affiliate & KOL Management
We do the KOL hunting so you don’t have to. Every creator we recommend is active, relevant, with the numbers to back it up.
Campaign & Promotion Performance
Campaign participation results, voucher usage and redemption rate, and bundle deal, ads, and KOL performance depending on the promotions you ran that month. This section shows you exactly what returned a result and what did not.
Low voucher redemption usually means the minimum spend was wrong. Campaign traffic with no sales usually means the listing was not ready to convert. This is where you find what to fix before the next campaign window opens.
Customer Insights
Buyer ratings and review summary, new versus returning buyer ratio, and repeat purchases. This tells you what buyers think of your products and whether you are building a base of repeat customers or constantly chasing new ones.
A high new buyer ratio with low repeat purchases usually means something in the post-purchase experience needs attention.
Store Health
Chat response rate, late shipment rate, cancellation rate, and penalty flags. These are the metrics that affect how the platform treats your store. A high late shipment rate reduces your search visibility.
Penalty flags can block you from joining campaigns. Store health metrics are easy to overlook because they do not show up in lost revenue until the damage is already done.
Marketing Plan
The data report covers the 1st to the 27th of each month. This gives us three days to review the full picture and put together your marketing plan before the new month starts.
By the 1st of the following month you have both the report and a clear list of priorities for what to focus on next. No guessing. Just specific next steps based on what the data actually showed.
Monthly vs Quarterly
Monthly reporting suits sellers who actively run campaigns, ads, or promotions and need to track what is working month by month so they can act quickly.
Quarterly reporting suits sellers at an earlier stage or running fewer promotions who want a broader review of their performance every three months.
Both reports cover the same data points. The difference is how often you get the picture and how fast you can respond to what it shows.
Pricing
Both plans cover the same data points across traffic, sales, products, campaigns, customer insights, store health, and your marketing plan for the next period.
The monthly plan gives you a fresh read every month. The quarterly plan gives you a broader view across three months at a time. See the full plan below.
Ready to Start?
Fill in the contact form below and tell us about your store. Let us know which platforms you are on and whether you want monthly or quarterly reporting.
We will get you set up and make sure you always know exactly where your store stands and what to do about it before the next month begins.
Send Us Your Store Details
The more detail you share, the better we can help.
Get Our Comprehensive Package
Prefer to have one-stop service? Check out our complete packages for Lazada and Shopee.
Shopee SEO
Our Shopee service includes competitor analysis, store and product optimization, store audit report, and a lot more.
Lazada SEO
Our Lazada service includes competitor analysis, store and product optimization, a full strategy, and a lot more.
