Ads Management
Shopee & Lazada
You Are Spending on Ads but the Sales Are Not Coming In
Most sellers set up ads once, pick a budget, and hope something happens. The keywords are too broad so the clicks come in from buyers who were never going to buy. The bids are too high so the budget burns out.
The wrong products get promoted while the best sellers sit with no ad support at all. The ad keeps running and the spend keeps going up but the return does not follow. The problem is not the ad tool. It is how the campaign is set up and managed.
Why Ads on Shopee and Lazada Work Differently From Other Platforms
When someone sees an ad on Facebook or Instagram they are scrolling, not shopping. On Shopee and Lazada, buyers are already in the app with their wallet open looking for something to buy. That makes the intent completely different and the ad system reflects that.
Both platforms run their own internal biding systems where bids, keywords, product performance, and store health all affect where your ad appears and what you pay per click.
Understanding how each platform weights those factors is what separates ads that return a profit from ads that just spend money. Here is how each platform’s ad system works and what each tool is built to do.
Lazada Ads
Lazada’s ad platform is called Sponsored Solutions. It gives sellers three main tools to work with depending on how much control you want and what you are trying to achieve. Each one has a different purpose and the best results come from using them together at the right time.
Sponsored Max
Sponsored Max is Lazada’s most advanced ad tool and it runs on AI. You set your daily budget and your target return on ad spend, and Lazada’s system takes care of the rest.
It figures out the best placements, adjusts bids automatically, and pushes your products toward buyers who are most likely to convert.
There are two ways to use it. Sponsored Max Store promotes your best-performing products across the entire store automatically. Sponsored Max Product lets you manually select specific products and set individual budgets for each one.
For sellers who want results without spending hours managing bids, this is the most efficient tool Lazada offers.
Mega Sales Accelerator
Mega Sales Accelerator is a campaign-specific ad tool built for mega sale periods like 9.9, 11.11, and 12.12. When you have already nominated products for a campaign, this tool boosts their visibility across search and recommendation placements during the campaign window.
You set your budget, keep the campaign active through the sale period, and Lazada surfaces your products to the high-intent buyers flooding the platform on those days.
Sellers who run ads on campaign days without Mega Sales Accelerator are missing the window where ad spend returns the most.
Sponsored Discovery
Sponsored Discovery is Lazada’s pay-per-click ad system. You only pay when a buyer clicks on your ad. It targets buyers based on keywords and browsing behavior and places your products in front of people who are actively looking for what you sell. It has two placements that work together.
Sponsored Search
Your product appears in search results when a buyer types in a keyword you are bidding on. The higher your bid and the stronger your listing, the better the position. This is the most direct way to capture buyers who already know what they want.
Sponsored Products
Your product appears as a recommendation on similar product listings, the Lazada homepage, and other high-traffic areas. It targets buyers who are browsing rather than searching, which widens your reach beyond people already looking for your specific product.
Need More Help?
We also provide the following services, as well as comprehensive Lazada and Shopee packages.
Affiliate & KOL
Management
We do the KOL hunting so you don’t have to. Every creator we recommend is active, relevant, with the numbers to back it up.
Campaign
Management
We submit your products to the right campaigns, prepare your store before the big day, and review results after.
Chat Response
Management
Every unanswered chat is a lost sale. We respond to your buyers fast so your store score stays high and orders keep coming in.
Store Data & Performance Reporting
We track your store performance every month and tell you exactly what to do next. No more guessing.
Shopee Ads
Shopee’s ad system gives sellers four tools depending on what you are promoting and what result you need.
Each one targets a different moment in the buyer’s journey, from discovery all the way to live purchases in real time.
Promote Products
Promote Products is Shopee’s main search ad tool. Your listings appear at the top of search results when buyers search for keywords you are bidding on.
You set a daily budget and Shopee’s system enters you into the keyword auction. The stronger your listing and the more relevant your keywords, the better your ad performs.
This is the most used ad tool on the platform and the one that needs the most ongoing attention to stay efficient.
Promote New Product
Promote New Product is designed specifically for listings that are less than 30 days old. New products have no sales history and no reviews so they struggle to rank organically.
This tool gives them a push during that critical early window. It runs in two stages. The first stage focuses on getting your product its first orders quickly with extra traffic support from the platform.
Once it hits the initial order target it moves to the second stage where the focus shifts to optimizing for return on ad spend. It is one of the most effective ways to get a new product off the ground without waiting months for organic momentum to build.
Promote Your Store
Promote Your Store runs ads at the store level rather than the product level. Instead of pushing a single listing, it drives traffic to your store page where buyers can browse everything you sell.
It works well for stores that have a strong range of products and want to build a buyer base rather than just push individual items. It is also useful during campaign periods when your store has multiple promoted products and you want to bring buyers in to see the full range.
Promote Live Ads
Promote Live Ads boosts your Shopee Live stream to buyers who are not already watching. Your stream gets placed in the Discover and Explore sections of Shopee Live so more people see it and click in.
You can run it to maximize views or to maximize sales depending on what the session is focused on. For sellers who already run live sessions, this tool takes the audience from whoever happens to find you to a much wider pool of buyers who are actively browsing live content on the platform.
Pricing
Ad management runs every single day. Keywords need adjusting, bids need monitoring, and campaigns need to be reviewed regularly to stay efficient.
Our plans are built around doing that work consistently so your ad spend keeps improving over time. See the full plan below.
Ready to Start?
Fill in the contact form below and tell us about your store and your current ad setup. We will take a look at what is running, what is not working, and what needs to change to get a better return from your ad spend.
No commitment needed. Just a clear picture of where your ads stand right now.
Send Us Your Store Details
The more detail you share, the better we can help.
Get Our Comprehensive Package
Prefer to have one-stop service? Check out our complete packages for Lazada and Shopee.
Shopee SEO
Our Shopee service includes competitor analysis, store and product optimization, store audit report, and a lot more.
Lazada SEO
Our Lazada service includes competitor analysis, store and product optimization, a full strategy, and a lot more.
