Affiliate & KOLs Management Shopee & Lazada

You Are Leaving Sales on the Table Without External Promotion

Buyers on Shopee and Lazada do not only discover products by searching the platform. A large portion of them arrive after seeing a recommendation from someone they follow.

A content creator reviews a product on TikTok. A blogger shares a link on Instagram. A KOL goes live and shows it in real time. That traffic lands directly on your listing with buying intent already built in.

Sellers who have affiliates and KOLs working for them tap into audiences they could never reach through platform ads alone. Sellers who do not are only ever visible to buyers already on the platform looking for them.

Why Affiliate and KOL Marketing Works on These Platforms

Both Shopee and Lazada built affiliate systems directly into their platforms. Sellers set a commission rate and affiliates earn that commission every time their link generates a sale. You pay nothing upfront. You only pay on results.

Both platforms give you access to thousands of active affiliates and content creators who are already looking for products to promote. The right commission rate and the right products are what attract the best ones to your store over the competition.

Platform Affiliate Programs

Both Shopee and Lazada run their own built-in affiliate systems that sellers access through Seller Center. You set the commission, the platform handles the tracking, and affiliates go out and promote your products across TikTok, Instagram, Facebook, YouTube, and blogs.

Every sale that comes through an affiliate link gets tracked and the commission is deducted automatically.

Lazada Affiliate Program

Lazada’s affiliate program is called LazAffiliate and it gives sellers access to over 77,000 affiliate media partners and more than 68,000 active KOL partners. You set your commission rate at the store level or add a higher rate to specific products you want affiliates to prioritize.

Affiliates see the commission you are offering and decide whether to promote your products over a competitor’s. The higher and more competitive your rate, the more likely active affiliates pick you. You only pay a commission when a sale is successfully completed.

During mega campaign periods like 11.11 and 12.12, affiliate activity increases significantly because both traffic and buyer intent are at their highest.

Shopee Affiliate Program

Shopee’s affiliate system is called AMS, Affiliate Marketing Solution. It works on the same cost-per-sale model. You set a commission rate starting from a platform minimum and affiliates earn that rate on every order they drive to your store.

Shopee also co-sponsors some commissions on selected campaigns which means you get additional affiliate promotion at no extra cost to you.

You can run an open campaign where any affiliate can pick up your products, or a targeted campaign where you handpick specific affiliates or KOLs to promote for you.

The 7-day attribution window means any buyer who clicks an affiliate link and purchases within that window counts as an affiliate sale.

KOL Management

KOL management is a more hands-on process than setting up an affiliate program. You are not waiting for someone to find your products and decide to promote them.

You are actively identifying the right people, reaching out, building the relationship, and managing everything that comes after. Here is how we handle it.

Finding and Recruiting the Right KOLs

Finding the right KOL is not just about follower count. A KOL with 20,000 highly engaged followers in the right niche will outperform one with 200,000 passive ones every time.

We research and identify KOLs whose audience matches your product category and target buyer. Before reaching out we check how active they are across TikTok, Instagram, and Facebook such as how often they post, how their audience responds, and whether their content style fits your brand.

Then we send outreach messages on your behalf to open the conversation and move toward a collaboration.

Briefing and Content Management

Once a KOL agrees to collaborate we coordinate everything that follows. If the collaboration requires a free sample we handle the coordination of sending it.

We brief the KOL on what the product is, what it does, and what you want buyers to take away from the content.

We keep the relationship moving and make sure the collaboration stays on track so you are not chasing anyone or managing back-and-forth messages yourself.

Performance Tracking

After a KOL goes live with their content we monitor what it produces. We track traffic, engagement, and sales driven through their affiliate link and report back on performance every month.

This data tells us which KOLs are worth continuing with, which ones to test next, and where to focus the budget for the best return. Over time your KOL network becomes one of your most consistent sources of external traffic.

Pricing

Affiliate and KOL management runs best as an ongoing effort. The more months you run it, the stronger your network grows and the more consistent the traffic becomes. See the full plan below.

Ready to Start?

Fill in the contact form below and tell us about your store and your products. We will take a look at what you sell, who your ideal buyer is, and what kind of affiliates and KOLs would be the right fit.

From there we put together a plan to start getting external people promoting your products every month.

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